The Cargo Store app aims for a slice of the more than $200 billion in-car commerce opportunity as ride-hailing apps like Uber give consumers more time for mobile-based activities like shopping or consuming media. The app is the latest culmination in an exclusive partnership that Uber and Cargo formed last year to build up an in-car commerce business. It also shows how Uber is trying to make its rides more appealing than competitor services like Lyft and Via.
