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Uber launches shopping app with Cargo to boost in-car commerce

The Cargo Store app aims for a slice of the more than $200 billion in-car commerce opportunity as ride-hailing apps like Uber give consumers more time for mobile-based activities like shopping or consuming media. The app is the latest culmination in an exclusive partnership that Uber and Cargo formed last year to build up an in-car commerce business. It also shows how Uber is trying to make its rides more appealing than competitor services like Lyft and Via.

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