The latest plot twist in the fate of Toys R Us is a somewhat anticlimactic one. There appears to be no white knight galloping in to save what is left of the toy retailer. Yet, the company’s brand is likely to survive in some form.
In June, the retailer said some 115 parties had been in touch about the IP sale, indicating significant interest. Among those Toys R Us talked with were “major retailers, infant and juvenile consumer products businesses, brand buying and e-commerce organizations, and short-term strategic partners.”
