Five years ago, the retail experiences we see in stores today would have been unrecognizable.
With accelerated customer expectations forcing retailers to think creatively, customer engagement strategies are on the rise. With refreshed apps, streamlined loyalty programs and experimental presences in-store and in the metaverse, retailers have gone above and beyond to entice and retain customers. For many, it has worked.
For many in the grocery industry, however, adopting these practices has been slower.