Thanks to growing consumer preference for e-Commerce, some estimates put online sales as growing 23.6%, processing 14.8 million sales and encompassing $146.8 billion. Last November’s success of Singles Day in China, with $35.8 billion in a single day sale, is a positive harbinger.
According to a report from Mastercard SpendingPulse, U.S. holiday online sales grew 19% more in 2019 than they did compared to 2018, as overall sales increased by 3.4%. But it’s not just the volume of digital commerce that’s growing. It’s also the number of ways shoppers can shop: in addition to desktop e-Commerce, there’s conglomerate sites, social media ads, mobile shopping — and the latest growing trend, shopping through voice enablement.