The retail apocalypse has left retailers scrambling, for years, to innovate forward. No amount of sales, next-gen tech, or masks and sanitizer is going to suddenly make traditional in-store and shopping mall experiences shine like they once did. Something new and innovative is needed. Consumers have come a long way since the dawn of Internet 1.0. Retail mindsets and business models though haven’t kept up. Even before the pandemic, disruption was crashing in on multiple fronts, fresh and compelling direct-to-consumer (D2C) brands, shifting consumer behaviors and preferences, mobile and e-commerce services introducing new conveniences and choices, and the tired retail and shopping mall designs.