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The art and science of “micro moments” in retailer media

May 3, 2021

Consumers tend to shop differently across physical and digital channels — typically taking a more routinized approach to purchases — by shopping for essential items first — when shopping online.

But even though consumers’ online trips today tend to start with a focus on adding essentials to the cart, businesses still have an opportunity to influence their customers with delightful disruptions that can spur unplanned purchases.

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