A few years ago, Target launched a store specifically to showcase its connected home offerings. Now, it has converted the IoT-focused Target Open House into a new concept store specifically for techies of a different type — the next generation of video game fanatics.
The new concept, called The Game Room, had its soft launch last week in San Francisco, according to the gaming website, Protocol. The store features areas to try out PC gaming consoles, virtual reality and augmented reality headsets, and connectivity to Google and Apple’s cloud-based gaming services on in-store devices, as well as guidance on how to utilize those services. The current offerings on display in the location, situated in one of the nation’s tech industry hubs, are distinct from what is currently available at Target stores nationwide, which tend to stock traditional physical gaming media.
