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Target to open mini Apple shops inside 17 stores in latest move to woo customers

February 25, 2021


Target wants to give shoppers another reason to skip trips to the mall: It’s adding mini Apple stores to some locations, with more space devoted to iPhones and other popular gadgets.

The retailer said Thursday that the shops will open in 17 Target stores this month, and it plans to expand to more locations in the fall. Target already sells Apple merchandise, but the shops will double the tech company’s footprint inside of each store, include more accessories and have staff with specialized training from Apple. The brand’s products have a new look on Target’s website, too.

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