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Target launches grocery brand Favorite Day that’s focused on snacks, indulgences

March 9, 2021


Target is launching a food and beverage brand focused on snacking and indulging, as the retailer aims to give customers’ reasons to keep coming back even after the Covid pandemic.

The new private label, Favorite Day, will include more than 700 products like premium ice creams, bakery items, beverage mixers, mocktails and cake decorating supplies. It will hit store shelves and Target’s website in early April.

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