Target’s strategy to appeal to college students is a differentiating factor among large retailers. With few other stores zeroing in on students specifically, Target is establishing its brand and building customer loyalty among a key demographic that could become customers for years to come.
The grocery offering at these small-format stores is also unique. Because college students don’t usually require a full grocery shop, Target wants to fill their food needs even with a limited grocery assortment. The setup of these stores could mean an easier shopping trip for busy students who just want to grab a few essentials and get back to campus.
