Target is among the forward-looking employers that have extended workplace compensation and benefits as part of their recruiting and hiring strategies. The retailer boosted its minimum wage to $13 an hour earlier this year.
Paid family leave was a benefit favorite among workers in a 2018 Unum poll — underscoring its value as an attraction and retention driver for talent. Target and other retailers depend on hourly and part-time workers who may hold multiple jobs and might find it difficult to take unpaid time for caregiving responsibilities. Understanding this, retailers like Lululemon and H&M have also come around to the idea that paid leave might bolster retention among this group.