image: pcworld

Study: Shoppers keen for element of control over automated grocery

Automated grocery shopping replenishment, where commodities are automatically delivered to a customer’s home before or as they run out of that item, would be embraced by consumers – but they still want some element of control.

That was one of the key findings from Oracle’s latest annual research into shopper habits, expectations and requirements, which indicated that consumers are open to automation when composing weekly grocery shopping lists. But they don’t want items arriving on their doorstep without their final say-so.

Some 48% of shoppers think online automatic replenishment would be important to their experience in the future, but 33% think it would be creepy for supermarkets to ship grocery items based on purchase, social and environmental data.

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