image credit: Unsplash

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce.

Read More on Retail TouchPoints