On the 2nd of March 2022, Amazon opened its first checkout-free grocery store of the year in Southwark, London. The previous year had seen an aggressive roll out, with 17 Amazon Fresh stores opening their doors in the capital, all utilising the company’s white-label Just Walk Out technology.
In June, the first non-London Fresh store opened in Sevenoaks in Kent, with many believing it was a sign Amazon was ready to expand its bricks-and-mortar grocery footprint beyond the capital.
