Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not just because consumers are eager to get out of the house again.
Shoppers now view stores as places to check out items before buying, to get purchasing advice, to have relaxing or exciting experiences, to meet like-minded people and to put their sustainability principles into practice.
