Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, doing a little window shopping for the day. Regardless of the reason, it’s no secret that it’s up to retailers to compel consumers to stay, and many have taken up the call.
