Target has centered most of its business around its physical location in recent years.
Throughout the pandemic, Target has been using its brick-and-mortar assets to fulfill orders and provide contactless fulfillment options. In fiscal year 2020, Target’s sales through same-day services — such as Order Pick Up, Drive Up and Shipt — have grown by 235%.
In its latest updates, Target plans to expand and upgrade its Guest Services, Order Pickup and Drive Up areas in an attempt to make them more convenient — a strategy Target Board Chairman and CEO Brian Cornell considered instrumental to building customer loyalty and trust, he said during a call with investors and analysts in March.
