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Kroger makes sense of consumer contradictions

December 3, 2021

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Kroger CEO Rodney McMullen said earlier this year that no other retailer “has the customer data and the insights” that his company has. He’s once again pointing to his company’s understanding of its customers to explain its ability to continue growing sales and earnings, even when matching up against 2020’s pandemic-fueled comps.

The retailer posted a 3.1 percent gain in same-store sales, excluding fuel, for the third quarter. Adjusted earnings per share came in at 78 cents. Both figures were above Wall Street’s expectations.

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