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Inside the Store: Amazon Go’s new suburban format

April 27, 2022


After four years spent aiming its cashierless stores at densely populated urban markets, Amazon Go wants to see if it can woo the commuters and on-the-go families of suburbia.

On Tuesday, the brand known for pioneering Just Walk Out technology opened its first suburban store in Mill Creek, Washington, about 25 miles north of Seattle. It’s the largest store in the fleet at 6,150 square feet, with the sales floor taking up roughly 3,250 square feet. And it features a wider range of items, including more multi-serve packs of snacks and groceries than traditional Go stores, as well as fresh and made-to-order foods like sandwiches, salads and avocado toasts.

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