Amazon may have a relatively small retail footprint of just 48 stores across the globe, however it has certainly made a splash with its bricks-and-mortar strategy.
Despite launching in 1994 by Jeff Bezos in Seattle, the online giant didn’t open a physical bricks-and-mortar until 2015 as the “physical extension of Amazon.com”.
Despite reports back in 2018 that it would open 3,000 stores in the three years that followed, it has approached the market cautiously, testing the waters in true Amazon fashion.
