With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience. For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website. Nike is also creating content for the metaverse by acquiring NFT creator RTFKT and launching “Meta-Builder Sneakers,” a digital-only shoe.
