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H&M Taps RFID Tech For New Store Experience

November 21, 2022

Via: RIS News

H&M is opening a unique store experience in Williamsburg, Brooklyn that will tap into the latest retail tech and showcase a new “chapter” of fashion, visuals, and experiential events every four to twelve weeks.

The 7,000-square-foot store opened on November 18 and will run through January 2024, featuring experimental design, progressive programming, and a community-focused space where consumers can explore their style.

At H&M Williamsburg, visitors will encounter several tech add-ons that will enhance the shopping experience, including the following:

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