H&M is opening a unique store experience in Williamsburg, Brooklyn that will tap into the latest retail tech and showcase a new “chapter” of fashion, visuals, and experiential events every four to twelve weeks.
The 7,000-square-foot store opened on November 18 and will run through January 2024, featuring experimental design, progressive programming, and a community-focused space where consumers can explore their style.
At H&M Williamsburg, visitors will encounter several tech add-ons that will enhance the shopping experience, including the following:
