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Gen Z to shop in-store for the holidays

August 1, 2019

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Shopkick’s research indicates that consumers will continue to do the majority of their holiday shopping in-store, a consumer habit retailers saw last year, too. But the survey findings also show that more shoppers are relying on their phones to find the information they need before making purchases, another indication that consumers are turning more to mobile devices for insights.

Another interesting data point from Shopkick’s research is that 54% of Baby Boomers and 55% of Gen Z shoppers will do their shopping mostly in brick-and-mortar stores this holiday season.

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