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Are stores the answer to last-mile delivery?

February 22, 2022

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A recent McKinsey study detailed a wide range of inefficiencies from using stores for online fulfillment as well as the risks the method presents to the in-store experience.

Having pickers in aisles, either for online or pickup fulfillment, may create a “warehouse feeling” for regular shoppers, according to the study. Sharing checkout lines may increase wait times for shoppers.

In-store pickers may likewise be slowed working around and waiting at checkout alongside shoppers. Picking efficiency suffers compared to pulling product from an optimized dark store or micro-warehouse.

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