Amazon is no longer a brick-and-mortar newbie, but the e-commerce giant is hardly a veteran, either. The e-commerce giant now runs bookstores, cashierless convenience stores and the Whole Foods grocery chain.
The new store is premised on one of Amazon’s greatest strengths online — its star-rating system and customer reviews, which shoppers have come to trust. The average star rating of all the products in the Amazon 4-star store is currently 4.4, and, together, all the products there have earned more than 1.8 million 5-star customer reviews, the company said in its post.
