Amazon has been developing private label offerings across a variety of product categories for a while now, but more recently has appeared to ramp up its efforts to recruit Amazon Exclusives partners. Gartner suggested that this is a trend worth watching closely throughout 2019.
The diversification from Amazon’s original private label strategy first took hold in 2018, with companies agreeing to share 5% of product revenue with Amazon and rely on the e-commerce giant for, among other perks, exclusive distribution in exchange for better counterfeit protection, dedicated brand and marketing advocates, automatic Fulfillment by Amazon (FBA) and Prime designations.
