Brick-and-mortar shopping isn’t dead, but it is certainly on the decline: just 57 percent of urban consumers said they preferred to make discretionary purchases in stores, while 39 percent claim their last such purchase was made online.
The internet is playing an increasingly critical role in the path to purchase, according to a new study from Aptos. The commerce platform polled shoppers in three large metropolitan markets and found that city dwellers in Chicago, Los Angeles and New York had some distinct shopping preferences.
