Whether you are releasing a new product or launching into an entirely new retailer, the period leading up to the launch — and the first few weeks after — are critical. Not only do you have to think about the competition within the store, but now inflationary struggles are driving consumers to be more wary of their purchases.
Commerce media company Criteo recently released holiday preview data which states that consumers are more likely to buy from new brands, meaning there is hope for manufacturers to launch their new products into retail stores.