Top
image credit: Unsplash

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

January 11, 2022

Social commerce — which Accenture’s report defines as the integration of social experiences and e-commerce transactions in a single path to purchase, enabled by a platform — is poised to be a larger priority for brands and retailers as consumers spend more time on social media platforms for news, entertainment and communication.

“The steady rise in time spent on social media reflects how essential these platforms are in our daily life. They’re reshaping how people buy and sell, which provides platforms and brands with new opportunities for user experiences and revenue streams,” Robin Murdoch, global software and platforms industry lead at Accenture, said in the press release.

Read More on Retail Dive