TikTok has extended its partnership with Shopify, allowing its UK sellers to sell to customers directly through their profiles for the first time.
Shopify has once again ramped up its ‘social commerce’ functionality after interest from its sellers skyrocketed throughout the year, seeing installs of its social commerce features jump 76 per cent since February.
According to research conducted by TikTok, 54 per cent of younger shoppers now discover brands through social media.
Its latest addition will allow sellers in the UK and US, where TikTok is trialling its shopping platform, to add a shopping tab to their TikTok profiles by syncing their product catalogues to create a ‘mini-storefront’.
