Sephora already has a large footprint in the U.S. — the specialty retailer has more than 460 stores in the Americas, as well as 660 locations inside J.C. Penney’s. This most recent expansion, however, proves not only the enduring strength of the beauty space, but also of the touch-and-feel atmosphere that Sephora has become known for.
Notably, the expansion was announced in tandem with a treatment services partnership, leaving little doubt that the retailer’s focus remains on providing customers with upscale experiences in addition to high-end products. The trend toward services has touched just about every corner of the beauty space.
