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Rethinking E-Commerce Operations In the Face Of COVID-19’s Holiday Season

September 11, 2020

Beginning in late July, a number of major retailers announced that they would be closing stores on Thanksgiving Day for the first time in years. Walmart kicked it all off, stating they would be closing their stores on the major U.S. holiday for the first time in 30 years, with many other retailers, including Target, quick to follow their lead.

Does this mean the end for Black Friday? And if so, how will retailers make up for the loss of this important shopping day?

In reality, Black Friday has seen a steady decline for years now as retailers started promotions earlier and earlier and consumers grew tired of the chaos. That said, COVID-19 and the fear of spreading or contracting the disease has likely expedited the cancellation of the Black Friday tradition.

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