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Resellers vs. Retailers: How to Handle the Bot Problem

December 19, 2022

Have you ever had your eye on a limited-edition item from your favorite brand? Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Last Crumb even drops limited amounts of special-flavored cookies.

All of these retailers succeed by building hype around the launch, priming their loyal customers to place their order as soon as the product or service is released. However, when the moment arrives, the site often sells out in a matter of seconds. The only option now is to pay a premium to purchase the items from a reseller. Consumers are left disappointed, feeling cheated and let down.

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