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Report: Walmart now has more e-grocery shoppers than Instacart

August 16, 2019

Walmart is making major strides in online grocery in part because of its unparalleled brick-and-mortar footprint. The retailer has more existing store locations throughout the U.S. than any other retailer, giving it an advantage when it comes to offering pickup locations and delivery fulfillment for online orders.

Second Measure’s research is yet another testament to Walmart’s strength as a retailer. A recent report from the Institute for Local Self-Reliance found that Walmart captures 50% or more of grocery sales in 43 metropolitan areas and 160 smaller markets in the U.S., with a 70% share or more of grocery in 38 of these regions.

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