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Ralph Lauren turnaround appears to gain traction in Q1

July 31, 2018

Ralph Lauren in an email to Retail Dive boasted that it’s winning over a new generation of customers, energizing its iconic core product line and moving into under-developed categories, targeting its expansion to geographies with the most potential (Japan, South Korea, China and Europe, the company said), expanding e-commerce and “operating with discipline.”

These are what the company is calling its three core principles, and CEO Patrice Louvet in a statement on Tuesday said it’s “off to an encouraging start to the new fiscal year on both the top and the bottom line.” The company saw shares rise after beating earnings and revenue expectations with its Q1 results, according to MarketWatch.

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