image credit: Pexels

Purchasing On Mobile Devices Will Drive Holiday Sales And Hit $314 Billion This Year

September 22, 2020

Via: Forbes

Mobile devices used for shopping online (m-commerce) will experience substantial growth this holiday season. According to eMarketer, m-com sales will reach $314 billion in 2020 which is $200 billion more than four years ago and represents over 44% of all e-commerce sales. The pandemic has acted as a catalyst for older generations to adopt the technology as shoppers are worried about their safety and are reluctant to shop in stores. A recent holiday survey by the buy now, pay later company, Sezzle, found the older the shopper, the less likely they will be to shop in-store these holidays.

Read More on Forbes