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Pinterest adds shopping feature to visual search

June 2, 2020

Pinterest’s new Shop tab in its Lens visual search tool gives mobile marketers a way to showcase their products in Product Pins when consumers are most ready to buy. Eighty-three percent of Pinterest users have bought products based on brands they saw on its platform, according to a study cited the company. The new shopping feature in Lens may help marketers lead Pinterest users on the path from product discovery to final sale in fewer steps.

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