Top
image credit: Unsplash

Pinterest adds shopping feature to visual search

June 2, 2020

Pinterest’s new Shop tab in its Lens visual search tool gives mobile marketers a way to showcase their products in Product Pins when consumers are most ready to buy. Eighty-three percent of Pinterest users have bought products based on brands they saw on its platform, according to a study cited the company. The new shopping feature in Lens may help marketers lead Pinterest users on the path from product discovery to final sale in fewer steps.

Read More on Retail Dive