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Online jeweler continues offline expansion

May 31, 2016

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Blue Nile is expanding its fledgling store portfolio.

The online jewelry retailer has opened its second physical location, at The Westchester mall in White Plains, New York. Blue Nile opened its first store in June 2015, at Roosevelt Field mall in Garden City, New York. Two additional locations will open later this summer: one at Tysons Corner Center mall in Fairfax County, Virginia, and one at the Washington Square mall in Portland, Oregon.

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