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Online grocery sales top $48 billion worldwide

October 7, 2016

Growth in online grocery sales worldwide is far outpacing overall online grocery sales, a new report finds.

Total worldwide sales of fast-moving consumer goods—called FMCGs, which include processed foods, soft drinks and toiletries that sell quickly and at relatively low cost—grew just 1.6% in the 12 months ended in June 2016, according to the report from Kantar Worldpanel. However, online sales of such goods grew by 15% during the yearlong period and now account for 4.4% of the market—or $48 billion. By 2025, Kantar Worldpanel projects grocery e-commerce will grow to 9% of the market and be worth $150 billion worldwide.

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