Online fashion orders have skyrocketed 363 per cent since the start of November as Cyber Week and Christmas shopping provided a much-needed boost for the industry.
According to the latest data from True Fit’s Fashion Genome, web traffic jumped 159 per cent during Cyber Week compared to a week earlier, with the Saturday following Black Friday seeing the year’s biggest year-on-year boost of 26 per cent.
Although fashion order numbers were up across November average order values (AOV) were less consistent, dipping 13 per cent year-on-year over Black Friday week despite hitting 2019 levels mid-month.
