image credit: Phillip Pessar / Flickr
The department store chain Nordstrom said Wednesday it will debut its own Livestream Shopping channel, as part of its broader ambitions to delve into e-commerce livestreaming, which is already a huge phenomenon in Asia.
Retailers such as Nordstrom are playing catch-up in the U.S. to a trend that has been rampant for years overseas, in large part thanks to early efforts by the Chinese e-commerce giant Alibaba.
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