So far, 2023’s business outlook has been marked by uncertainty: Will a recession hit, and if so, how severe will it be? What will the Fed’s next move be? How will consumers and markets respond? While a cloudy future often leads businesses to hunker down and reduce costs any way they can, retailers are responding in a surprising way. Instead of preemptively cutting back, many are planning to spend more this year.
That’s right, retailers are planning to “invest their way through the recession,” according to new benchmark research from digital transformation company Mercaux conducted by CensusWide.
