image: pursuitist

Neiman Marcus stokes brand loyalty online

June 14, 2018

In October, Neiman Marcus unveiled a turnaround plan pinned on what it’s calling a “Digital First” strategy, which executives then said will include style services and involve highly personalized interactions based on personal preferences, past purchases and search data.

SimilarWeb has apparently uncovered some of the results of that shift, which SimilarWeb Communications Manager Lena Young noted in a blog post on Wednesday include marked improvements for a department store hardly known for its online prowess.

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