The Bloomreach report confirms the importance of omnichannel marketing to reach consumers wherever they are. The report found a 60% increase in spending via desktop and a 40% increase in spending through mobile from last year. But in terms of traffic, mobile traffic jumped by 65% compared to desktop traffic, which increased by 34% from 2018, according to the report.
The Bloomreach analysis also offers insight into which marketing channels can drive mobile and desktop traffic. Per the report, 66% of American shoppers using mobile devices to shop visited businesses’ websites directly or through email marketing, followed by 14% through advertising search traffic and 13% via search engine. With U.S. consumers who shopped via desktop, 70% of consumers visited companies’ websites directly or through email marketing, followed by 17% who arrived via search engine traffic and 12% through ad traffic.
