In one fell swoop, British retailer Marks & Spencer has doubled the number of international markets where it has a pureplay online presence with the launch of 46 new flagship websites.
M&S currently operates 1,400+ stores in 57 countries, and with the additional websites now has an online presence in more than 100 international markets. The massive ecommerce expansion is part of the retailer’s Never the Same Again transformation plan, designed to drive international growth through online channels under its recently established online, digital and data division MS2.