Macy’s has long kept on top of technologies to drive its e-commerce and fulfillment operations, but these two investments mark a new chapter in its retail playbook.
B8ta, which opened its first store two years ago and has opened more than 80 since, should help Macy’s scale The Market @ Macy’s concept faster by customizing its platform for Macy’s and making it easier for brands to participate, along with furthering the company’s goal of bringing more excitement and fresh experiences into stores, Macy’s President Hal Lawton said in a statement.
