Lululemon plans to use a mix of pop-ups, queuing technology and online assistance to manage Christmas holiday crowds.
The yoga-themed retailer’s reopened stores are performing at 75 percent of last year’s volume due to capacity restrictions, with lines forming outside some spots.
“Our stores are small and designed to be an efficient use of space with high levels of traffic, which results in high productivity,” said Calvin McDonald, CEO, last week on the retailer’s second-quarter conference call. ”While these are appealing attributes, the current capacity constraints understandably limit the number of guests who can be in the store at one time.”
