Much has been made of the fact that several retailers — from major chains like Target, Walmart and Amazon, to local independents — have moved assertively to capture the share in toy sales left by Toys R Us’ departure from the scene this year.
Those retailers have added to their toy merchandise, swept away good portions of their stores for play areas and demonstrations and, in some cases, published compelling catalogs. One thing they’re not doing, but perhaps should be, is taking advantage of search.
