The Lenzing Group is launching an ecommerce website based around its flagship textile brand, Tencel, in order to showcase sustainable clothing fibres.
Lenzing produces wood-based viscose fibers, modal fibers, lyocell fibers and filament yarn, which are used in the textile industry in clothing and home textiles.
The platform’s aim is to enable shoppers to make “informed purchases” when buying sustainable clothing and home textiles.
The move is apart of Tencel’s “digital first” strategy, which focusses on its direct-to-consumer dealings.
