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Kohl’s to partner with emerging brands

August 13, 2019

Kohl’s has forged some partnerships of varying strengths. The discount department store has special sections dedicated to the likes of Nike and Under Armour, has tied up with millennial favorite Popsugar and is bringing in Planet Fitness and WW (previously known as Weight Watchers) to bring in customers and use up its extra space.

Its most infamous partnership is with Amazon, of course, and as of this summer all of the retailer’s stores are taking the e-commerce giant’s returns — a somewhat controversial move that research has shown is bringing in traffic as Kohl’s executives had hoped.

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